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Barry Threw

Gray Area
Executive Director
Barry Threw is the Executive and Artistic Director of Gray Area, a San Francisco non-profit cultural incubator applying antidisciplinary collaboration -- integrating art, technology, science, and humanities -- towards an equitable and regenerative future. He collaborates as an executive, curator, technologist, cultural producer, and strategist to cultivate forward-looking, boundary-blurring projects integrating culture and technology. His previous leadership positions have generated innovative & influential platforms, products, teams, and businesses spanning art, music, internet, built environment, and experiential & immersive media. He played a key role in developing and operating the Vatican Arts and Technology Council, a non-denominational external advisory body for the Vatican, which advanced Pope Francis's goals of environmental stewardship, humanitarian compassion, and spreading experiences of spirituality worldwide through an experimental art and technology lab. He was previously the Director of Software with Obscura Digital, a San Francisco-based creative technology studio specializing in the design and execution of immersive and interactive experiences worldwide, and the first company to do architectural projection mapping. He is convinced that integrated approaches combining art, technology, science, and the humanities are necessary for economic, social, and ecological regeneration.
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